Abuzz delivers a total Wayfinder solution in Westfield’s largest suburban Shopping Centre. Located in Sydney’s Parramatta, the centre is one of the country’s top performing retail suburban centres, the $1.2 billion redevelopment was completed in late November 2011. Abuzz was selected to deliver a market leading landscape Waydinder solution.
An Wayfinder solution
Abuzz developed a total solution that manages all of the devices and content on one platform, allowing marketing to change their digital media content, messaging, and directions in one place via a web-based content management system.
Stunning design
The ‘Landmark’ landscape format kiosk has been designed to exemplify modern aesthetics. The smooth finish, ergonomic shape and clearly visible information icon make for a beautiful addition to the Westfield Parramatta environment as well as providing an enjoyable user experience for customers.
The benefits of landscape
The landscape format has some unique benefits: It is ideal for single or dual level navigation. The kiosk’s low profile allows for a clear line of site not obstructing customers’ view. It also allows multiple users to view the screen at one time.
Finding your way
17 kiosks placed strategically throughout Westfield Parramatta together with Abuzz’s powerful and intuitive pathing solution mean customers can always find exactly what they are looking for and how best to get there.
Robust functionality
As well as stunning aesthetics the ‘Landmark’ kiosk also boasts some powerful software features: Multilingual support including Traditional Chinese, Simplified Chinese, Arabic and Hindi. Landscape format media capabilities and of course all our other usual features such as multi-level shortest route pathing.