ION Orchard
There is one road in Singapore that retail lovers never forget: Orchard Road. Standing proudly in the centre of it all, like a royal palace, is ION Orchard, inviting you in with a grand entrance and shiny polished floors. Abuzz undertook a project to replace ION’s old directory system with a modern digital solution.
| Name | ION Orchard |
| Owner | CapitaMalls & SHKP |
| Location | Singapore |
| No. Levels | 13 |
| No. Tenants | 300+ |
| Directory Type | Edge |
| No. Directories | 38 |
| Solutions |
Wayfinder Concierge 2 Multi-screen Custom 2 |
Leading the way in retail customer experience, ION replaced its existing directories with the Abuzz Wayfinder solution. The difference was unmissable, with strong jet black units that instantly looked at home in the centre.
The solution helped bring about a modern digital ambience which couldn’t have come sooner for Singapore's tech savvy population. People took to the units immediately and the usage statistics were impressive even in the first week.
In addition to the Edge directories, Abuzz designed two custom enclosures that house three portrait, touch-enabled screens. The brief was to design the units to stand proudly in a large open space, and to match the aesthetic of the Edge directories, which was successfully achieved.
The innovative project won a Singapore Good Design Award.
