Marina Bay Sands

One of the most iconic buildings in the world, the impressive Marina Bay Sands smiles down over the city of Singapore. Abuzz was contracted to replace the previous interactive wayfinder solution and take customer experience to the next level.

Case Study - Marina Bay Sands Case Study - Marina Bay Sands
Name Marina Bay Sands
Owner Las Vegas Sands Corp.
Location Singapore
No. Levels 11
No. Tenants 300+
Directory Type Landmark
No. Directories 29
Solutions Wayfinder

Maintaining a clear line of sight was a high priority for MBS, making the low form factor of the Landmark directory (sans i-sign) the perfect hardware choice. The client chose a custom Marblo® finish, aptly named ‘Sand’, to complete the seamless Landmark enclosure, smoothly integrating the units into the modern space.

The application represents Abuzz’s most beautiful interface ever released, featuring vibrant imagery and media throughout. Traditional buttons have been replaced with full-colour images and each store features a large promotional poster that displays alongside directions. Users have access to a range of options right from the home screen, which allows them to quickly navigate to the desired information.

Technology in the unit comes from right across the globe, including a custom touch panel from the UK. Innovations with the software have also paved the way for some exciting new features that Abuzz are planning to release in 2016.

Case Study - Marina Bay Sands

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