Video Wall 1
Media Panel 15
Level Directory (Totem) 34
Level Directory (Wall) 38
Literally providing a bridge between Sydney’s most prestigious shopping districts, Westfield Sydney came to life directly below Sydney Tower in the CBD.
With this prime location and neighboring competitors, Westfield looked to Abuzz for something unique. The solution had to allow management of digital content across multiple devices and screens of different sizes. This included digital directional signage, touchscreen wayfinding and multiple digital screens throughout the centre.
Abuzz developed a total solution that manages all devices and content on one platform, allowing Westfield's marketing team to change its digital media content, messaging and directions in one place via a Web-based content management system.
The signage plinths within the centre are all digital, allowing Westfield's management team to dynamically change the listings and play media on the screens. The possibilities are now limitless when it comes to the contextual messaging it can provide to visitors throughout the centre.
As the centre has a heritage listing, Westfield is required to provide visitors with information about the historic relevance of the site. Abuzz developed a high-definition video wall comprising of scanned archival photos and footage so that visitors can see a comprehensive visual history of the site.