Westfield Sydney

Global retail leaders Westfield constructed a new premium flagship centre right in the heart of the Sydney CBD. Abuzz were contracted to deliver a complex digital wayfinder and signage solution, comprising of over 120 screens.

Case Study - Westfield Sydney Directory Case Study - Westfield Sydney Concierge Case Study - Westfield Sydney Directory
Name Westfield Sydney
Owner Scentre Group
Location Sydney, Australia
No. Levels 7
No. Tenants 350+
Directory Type Custom
No. Directories 27
Solutions Wayfinder
Video Wall 1
Concierge 3
Media Panel 15
Level Directory (Totem) 34
Level Directory (Wall) 38

Literally providing a bridge between Sydney’s most prestigious shopping districts, Westfield Sydney came to life directly below Sydney Tower in the CBD.

With this prime location and neighboring competitors, Westfield looked to Abuzz for something unique. The solution had to allow management of digital content across multiple devices and screens of different sizes. This included digital directional signage, touchscreen wayfinding and multiple digital screens throughout the centre.

Abuzz developed a total solution that manages all devices and content on one platform, allowing Westfield's marketing team to change its digital media content, messaging and directions in one place via a Web-based content management system.

The signage plinths within the centre are all digital, allowing Westfield's management team to dynamically change the listings and play media on the screens. The possibilities are now limitless when it comes to the contextual messaging it can provide to visitors throughout the centre.

As the centre has a heritage listing, Westfield is required to provide visitors with information about the historic relevance of the site. Abuzz developed a high-definition video wall comprising of scanned archival photos and footage so that visitors can see a comprehensive visual history of the site.

Case Study - Westfield Sydney Media Wall

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